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Today’s Recycling Challenges and How You Can Make a Difference

11:00 am - 12:30 pm

 In association with the Northern California Recycling Association and Zero Waste USA present:


Breakouts in Zero Waste Pavilion ( located in the west lobby ) 1:00-3:00 pm


Today’s Recycling Challenges and How You Can Make a Difference.

The SF Bay Area leads the nation in recycling and waste diversion innovation. Yet a San Francisco Estuary Institute study found our Bay has some of the highest concentrations of plastic pollution of any major U.S. body of water. Where’s the disconnect? What can we do to shift individuals and businesses into better consumption habits? How are recycling programs addressing the impact of China’s recent limits on recyclables? Why is Zero Waste the answer?


Speakers and Topics:

Ruth Abbe, Save The Albatross Coalition

                        Plastic Pollution and You!

Arthur Boone, Center for Recycling Research

                        The Impacts of China’s National Sword

Jessica Jane Robinson, Miss Alameda Says, “Compost!” and Resilience

                         Motivating Change

Laurenteen Brazil, City of Cerrito

                         Do It Yourself – at Home, School and Church

Nik Balachandran, Zabble Inc.

                         Waste Less – at Restaurants and in the Workplace

Julia Lang, Downtown Streets Team

                         Teaching Volunteers to Work While Beautifying Their Community


Moderated by Portia Sinnott

Portia conducts leading-edge Zero Waste projects across US and Europe. The ZWUSA Program Director, NCRA Editor and co-founder of Zero Waste Action, she also helped lead the 2018 Sonoma County Zero Waste Initiative which is an excellent model for other communities.





Ruth Abbe 

Ruth works with municipalities across the U.S. to develop the social and physical infrastructure for Zero Waste. She serves on the Board of Zero Waste International Alliance, Zero Waste USA and Save Albatross Coalition, which is an active member of the Clean Seas Coalition.




Arthur Boone

Arthur is the founder and long-term producer of the NCRA’s very popular March Innovations Conference – Recycling Update. He is very interested in the details of the recycling industry – its policies, programs, legislation, materials, history, etc.





Jessica Jane Robinson

Co-founder of Miss Alameda Says Compost, Jessica recruits restaurants to recycle and compost to help Alameda reach its 75% diversion goal. As the producer/artist leading “Resilience: Birthright”, her goal is to inspire cultural and social change.



Laurenteen Brazil

Laurenteen helps manage City of El Cerrito recycling programs and coordinates the Earth Day Celebration and Citywide Garage Sale. A ZW specialist who makes personal care products, she also organized Zero Waste efforts at her church and daughter’s school.





Nik Balachandran

Nik leverages the latest in technology to simplify waste quantification, tracking and monitoring. He works with restaurants, facilities and schools to reduce waste, increase diversion and save costs, all which ultimately protect Earth’s vital natural resources.







Julia Lang directs Downtown Streets Team – East Bay, a volunteer work readiness program in which unhoused Team Members beautify their community in exchange for case management, employment services and a basic stipend.


New Living Expo

New Living Expo