Guides are available
Where To Find Printed Guides In San Francisco, East Bay & South Bay Locations
San Francisco
- Crystal Way
- Rainbow Grocery
- Amoeba Records
South Bay
- East West Books
- Down To Earth
- Nature’s Sunshine C.V.
- Fremont Natural Foods
East Bay
- Berkeley Bowl
- Ancient Ways
- Aquarian Era, Concord
Santa Cruz
- Aptos Health Food
- Bookshop Santa Cruz
- Staff Of Life
- Library on Church St.
Demographic Data
Our audience is a well-educated, health-conscious, and predominantly female demographic with a strong interest in natural living and personal wellness. Below is a snapshot of the typical shopper who engages with our guides and frequents the featured locations.
- Median Income: $60,900
- Education: 88% have college degrees
- Occupation: 70% professional/managerial
- Median Age: 36
- Female shoppers: 70%
- 70% shop in natural food stores and buy natural foods
- 74% buy vitamins
- 65% expressed interest in personal growth
- 60% use herbal products
- 51% buy natural body care products
- 38% buy natural cosmetics
- 25% own a juicer or food processor
Advertising & Promotion Distribution Sites
To ensure maximum visibility and outreach, our promotional materials are distributed across a diverse range of high-traffic community and wellness-oriented locations. These trusted spaces provide direct access to our target audience, engaging them where they live, work, and thrive.
- Natural Foods Stores
- Community Centers
- Libraries
- Medical/Chiropractic
- Health Food Stores
- Bookstores
- Health Clubs
- Spas
- Fitnes Centers
- Coffee Houses
- Special Events
- Music Stores
- Cafes
- Universities
Our Facilities
Priority Locations / Color
Four Color Back Page = $3995
Four Color Inside Covers Front / Back = $3695
Media
Extensive print advertising in regional and local publications Comprehensive Radio and TV exposure prior to the Expo Year-round Website promoting all Expo activities Billboard at the center along 101 freeway for 6 weeks in advance, 100,000+ cars daily Advance promotions featuring TV/Radio interviews and on-site coverage
Promotional Print Campaign
Posters 2,500
Program Guides Printed 50,000
Ad Sizes and Rates 0
WE HAVE AN ADDENDUM FOR THE WEEKEND OF THE EXPO, ADS THERE ARE 50%
- All ads include 4-color
- Width x Height + Price
- Inside Covers Full Page $3695
- Full Page 7.25″ x 9.75″ = $2295
- 1/2 Page Vert 3.5″ x 9.75″ = $1495
- 1/2 page Horiz 7.25″ x 4.75″ = $1495
- 1/3 Page Vert 2.25″ x 9.75″ = $1195
- 1/3 Square 4.75″ x 4.75″ = $1195
- 1/4 Page Vert 3.5″ x 4.75″ = $950
- 1/6 Page Vert 2.25″ x 4.75″ = $695
- 1/6 Page Horz 4.75″ x 2.25″ = $695
Mechanical Requirements
Please ensure all materials follow the necessary technical guidelines for smooth processing and production.Meeting these requirements ensures your content appears as intended across all platforms. If you’re unsure about specifications, feel free to reach out for support.
- Digital: (Requested Submission Method)
- Platform: Macintosh or PC
- Programs: Acrobat PDF (preferred), Illustrator 8.0 or higher, PhotoShop 6.0 or higher – Press Ready CMYK – with an overall ink density should be 240%
- Drive format: CDR, CDRW
- Make sure all color images are saved as CYMK (with an overall ink density should be 240%)
- Minimum Resolution: 300 DPI
