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New Living Expo / Advertisement
With 100,000 printed and over 30,000 direct-mailed with 70,000 copies hand distributed throughout the Bay Area, your ad will be producing results over a full month before the Expo. Attendees preparing for the event will become familiar with your products or services, and even those who do not attend will have seen your ad in the Expo Program Guide as well.
 
Each of the expected 15,000+ attendees at the San Mateo New Living Expo utilizes the Program Guide during the Expo. Your ad will focus attention on your exhibit and/or presentation and will highlight your participation at the New Living Expo.
 
The Program Guide is often saved by the attendees as a valuable reference after the Expo. Your advertisement continues to work for you well after the event when you maximize your potential with an ad in the Expo Program Guide.

Demographic Data

  1. Median Income: $60,900
  2. Education: 88% have college degrees
  3. Occupation: 70% professional/managerial
  4. Median Age: 36
  5. Female shoppers: 70%
  6. 70% shop in natural food stores and buy natural foods
  7. 74% buy vitamins
  8. 65% expressed interest in personal growth
  9. 60% use herbal products
  10. 51%  buy natural body care products
  11. 38% buy natural cosmetics
  12. 25% own a juicer or food processor
  13. PLEASE READ ALL THE INFORMATION Payment must be received with artwork, by February 15th, 2019.

Advertising & Promotion Distribution Sites

  1. Natural Foods Stores
  2. Community Centers
  3. Libraries
  4. Medical/Chiropractic
  5. Offices
  6. Health Food Stores
  7. Bookstores
  8. Health Clubs
  9. Spas
  10. Fitnes Centers
  11. Coffee Houses
  12. Special Events
  13. Music Stores
  14. Cafes
  15. Universities

Media

  • Extensive print advertising in regional and local publications
  • Comprehensive Radio and TV exposure prior to the Expo
  • Year-round Website promoting all Expo activities
  • Advance promotions featuring TV/Radio interviews and on-site coverage

Priority Locations / Color

  • Four Color Back Page = $3995
  • Four Color Inside Covers Front / Back = $3495

Promotional Print Campaign

  • Posters 2,500
  • Program Guides Printed 100,000
  • Program Guides Mailed 30,000

Ad Sizes and Rates

  • All ads include 4-color
  • Width x Height + Price
  • Full Page 7.25″ x 9.75″ = $2295
  • 1/2 Page Vert 3.5″ x 9.75″ = $1495
  • 1/2 page Horiz 7.25″ x 4.75″ = $1495
  • 1/3 Page Vert 2.25″ x 9.75″ = $1195
  • 1/3 Square 4.75″ x 4.75″ = $1195
  • 1/4 Page Vert 3.5″ x 4.75″ = $950
  • 1/6 Page Vert 2.25″ x 4.75″ = $695
  • 1/6 Page Horz 4.75″ x 2.25″ = $695

Mechanical Requirements

  • Digital: (Requested Submission Method)
  • Platform: Macintosh or PC
  • Programs: Acrobat PDF (preferred), Illustrator 8.0 or higher, PhotoShop 6.0 or higher – Press Ready CMYK – with an overall ink density should be 240%
  • Drive format: CDR, CDRW
  • Make sure all color images are saved as CYMK (with an overall ink density should be 240%)
  • Minimum Resolution: 300 DPI
  • Please send large files through Dropbox.com. 
You can get a free account there that will handle any size file you need to send without zipping. Share file with – ken@newlivingexpo.com  You can also email smaller files to ken@newlivingexpo.com
  • Send Original Digital Files! Technical questions? Call (415) 382-8300. All deadlines are February 15th 2019. Email: ken@newlivingexpo.com.