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Advertisement

New Living Expo / Advertisement
With 100,000 printed and over 30,000 direct-mailed with 70,000 copies hand distributed throughout the Bay Area, your ad will be producing results over a full month before the Expo. Attendees preparing for the event will become familiar with your products or services, and even those who do not attend will have seen your ad in the Expo Program Guide as well.
 
Each of the expected 15,000+ attendees at the San Mateo New Living Expo utilizes the Program Guide during the Expo. Your ad will focus attention on your exhibit and/or presentation and will highlight your participation at the New Living Expo.
 

The Program Guide is often saved by the attendees as a valuable reference after the Expo. Your advertisement continues to work for you well after the event when you maximize your potential with an ad in the Expo Program Guide.

The print date is in early March and the ad deadline is in mid-February.

Demographic Data

  • Median Income: $60,900
  • Education: 88% have college degrees
  • Occupation: 70% professional/managerial
  • Median Age: 36
  • Female shoppers: 70%
  • 70% shop in natural food stores and buy natural foods
  • 74% buy vitamins
  • 65% expressed interest in personal growth
  • 60% use herbal products
  • 51%  buy natural body care products
  • 38% buy natural cosmetics
  • 25% own a juicer or food processor

Advertising & Promotion Distribution Sites

  • Natural Foods Stores
  • Community Centers
  • Libraries
  • Medical/Chiropractic
  • Health Food Stores
  • Bookstores
  • Health Clubs
  • Spas
  • Fitnes Centers
  • Coffee Houses
  • Special Events
  • Music Stores
  • Cafes
  • Universities

Media

  • Extensive print advertising in regional and local publications
  • Comprehensive Radio and TV exposure prior to the Expo
  • Year-round Website promoting all Expo activities
  • Advance promotions featuring TV/Radio interviews and on-site coverage

Priority Locations / Color

  • Four Color Back Page = $3995
  • Four Color Inside Covers Front / Back = $3495

Promotional Print Campaign

  • Posters 2,500
  • Program Guides Printed 100,000
  • Program Guides Mailed 30,000

Your ad will appear in the printed program guide and in the digital flip-book online

Ad Sizes and Rates

  • All ads include 4-color
  • Width x Height + Price
  • Full Page 7.25″ x 9.75″ = $2295
  • 1/2 Page Vert 3.5″ x 9.75″ = $1495
  • 1/2 page Horiz 7.25″ x 4.75″ = $1495
  • 1/3 Page Vert 2.25″ x 9.75″ = $1195
  • 1/3 Square 4.75″ x 4.75″ = $1195
  • 1/4 Page Vert 3.5″ x 4.75″ = $950
  • 1/6 Page Vert 2.25″ x 4.75″ = $695
  • 1/6 Page Horz 4.75″ x 2.25″ = $695

Mechanical Requirements

  • ADVERTS – ALL SIZES:
    • All files must be to the correct size with NO BLEED – please refer to the sizing chart.
  • FULL PAGE ADVERTS (only):
    • Advert Size without Bleed: 7.25″ x 9.75″
    • Bleed size: 8.375” x 10.5”

      – allow .25 bleed all around with trim marks only at 8.125″ x 10.25″ 

    • Advert Size with Bleed: 8.125″ x 10.25″

      – Outer edge = .25” + inside edge (at crease) = .625”
      – Keep all text and important information within 7.25″ x 9.75″)

  • PLEASE PROVIDE CMYK PDF ARTWORK:
    • Please provide a High Resolution PDF – Select the highest PDF compatibility available.

      – Please provide CMYK versions not RGB version. RGB versions will be converted to CMYK and might look different to you.

      – IF you are unable to provide a pdf of your artwork please contact us and we can help you. 

      – Photoshop files such as .jpgs, .tifs etc will need to be converted and might look different to you.

  • CMYK / INK DENSITY:
    • Please send large files via dropbox.com or yousendit.com to Ken@newlivingexpo.com.

    • High Resolution for all photos: 300 DPI – if images are not CMYK they will be converted. 
    • Make sure all Adverts and color images are saved as CYMK

      – an overall ink density of 240% – especially on the blacks. (The printing process will not print over 240%) 

  • Please send large files through Dropbox.com. 
You can get a free account there that will handle any size file you need to send without zipping. Share file with – ken@newlivingexpo.com  You can also email smaller files to ken@newlivingexpo.com
  • Send Original Digital Files! Technical questions? Call (415) 382-8300. All deadlines are February 15th 2019. Email: ken@newlivingexpo.com.

New Living Expo

New Living Expo