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Digital Guide & Advertising

New Living Expo / Digital Guide & Advertising
DIGITAL PROGRAM GUIDE ( Click Here to View )

The link is down from our last expo in 2024, the new one for 2025 will be posted March 23: 
YOU can pick up the guides at Good Earth in Mill Valley, and Fairfax
Whole foods in San Rafael, and Novato

SAN FRANCISCO

Crystal Way

Rainbow Grocery

Amoeba Records

 

EAST BAY

Berkeley Bowl

Ancient Ways

Aquarian Era, Concord

 

SOUTH BAY

East West Books

Down To Earth

Nature’s Sunshine C.V.

Fremont Natural Foods

 

SANTA CRUZ

Aptos Health Food

Bookshop Santa Cruz

Staff Of Life

Library on Church St.

Demographic Data

  • Median Income: $60,900
  • Education: 88% have college degrees
  • Occupation: 70% professional/managerial
  • Median Age: 36
  • Female shoppers: 70%
  • 70% shop in natural food stores and buy natural foods
  • 74% buy vitamins
  • 65% expressed interest in personal growth
  • 60% use herbal products
  • 51%  buy natural body care products
  • 38% buy natural cosmetics
  • 25% own a juicer or food processor

Advertising & Promotion Distribution Sites

  • Natural Foods Stores
  • Community Centers
  • Libraries
  • Medical/Chiropractic
  • Health Food Stores
  • Bookstores
  • Health Clubs
  • Spas
  • Fitnes Centers
  • Coffee Houses
  • Special Events
  • Music Stores
  • Cafes
  • Universities

Media

  • Extensive print advertising in regional and local publications
  • Comprehensive Radio and TV exposure prior to the Expo
  • Year-round Website promoting all Expo activities
  • Billboard at the center along 101 freeway for 6 weeks in advance, 100,000+ cars daily
  • Advance promotions featuring TV/Radio interviews and on-site coverage

Priority Locations / Color

  • Four Color Back Page = $3995
  • Four Color Inside Covers Front / Back = $3695

Promotional Print Campaign

  • Posters 2,500
  • Program Guides Printed 50,000

Your ad will appear in the printed program guide and in the digital flip-book online

Ad Sizes and Rates

  • All ads include 4-color
  • Width x Height + Price
  • Inside Covers Full Page $3695
  • Full Page 7.25″ x 9.75″ = $2295
  • 1/2 Page Vert 3.5″ x 9.75″ = $1495
  • 1/2 page Horiz 7.25″ x 4.75″ = $1495
  • 1/3 Page Vert 2.25″ x 9.75″ = $1195
  • 1/3 Square 4.75″ x 4.75″ = $1195
  • 1/4 Page Vert 3.5″ x 4.75″ = $950
  • 1/6 Page Vert 2.25″ x 4.75″ = $695
  • 1/6 Page Horz 4.75″ x 2.25″ = $695

Mechanical Requirements

  • Digital: (Requested Submission Method)
  • Platform: Macintosh or PC
  • Programs: Acrobat PDF (preferred), Illustrator 8.0 or higher, PhotoShop 6.0 or higher – Press Ready CMYK – with an overall ink density should be 240%
  • Drive format: CDR, CDRW
  • Make sure all color images are saved as CYMK (with an overall ink density should be 240%)
  • Minimum Resolution: 300 DPI
  • Please send large files through Dropbox.com. 
You can get a free account there that will handle any size file you need to send without zipping. Share file with – [email protected]  You can also email smaller files to [email protected]
  • Send Original Digital Files! Technical questions? Call (415) 382-8300. All deadlines are February 15th 2024. Email: [email protected].