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Contact us today 415.382.8300


Advertising in the 4 color 64 page San Mateo New Living Expo Program Guide provides a unique opportunity to reach thousands of interested consumers before, during and after the Expo.

With 100,000 printed and over 30,000 direct-mailed with 70,000 copies hand distributed throughout the Bay Area, your ad will be producing results over a full month before the Expo. Attendees preparing for the event will become familiar with your products or services, and even those who do not attend will have seen your ad in the Expo Program Guide as well.

Each of the expected 15,000+ attendees at the San Mateo New Living Expo utilizes the Program Guide during the Expo. Your ad will focus attention on your exhibit and/or presentation and will highlight your participation at the New Living Expo.

The Program Guide is often saved by the attendees as a valuable reference after the Expo. Your advertisement continues to work for you well after the event when you maximize your potential with an ad in the Expo Program Guide.


Demographic Data

Median Income: $60,900
Education: 88% have college degrees
Occupation: 70% professional/managerial
Median Age: 36
Female shoppers: 70%

70% shop in natural food stores and buy natural foods
74% buy vitamins
65% expressed interest in personal growth
60% use herbal products
51%  buy natural body care products
38% buy natural cosmetics
25% own a juicer or food processor


Payment must be received with artwork, by February 15th, 2018.

Advertising & Promotion Distribution Sites

  Natural Foods Stores Community Centers
  Libraries Medical/Chiropractic Offices
  Health Food Stores Bookstores
  Health Clubs Spas
  Fitness Centers Coffee Houses
  Special Events Music Stores
  Cafes Universities

Promotional Print Campaign

  Posters 2,500  
  Program Guides Printed 100,000  
  Program Guides Mailed 30,000  


  Extensive print advertising in regional and local publications
  Comprehensive Radio and TV exposure prior to the Expo
  Year-round Website promoting all Expo activities
  Advance promotions featuring TV/Radio interviews and on-site coverage

Ad Sizes and Rates

  Page Size Width x Height Price  
Full Page 7.25″ x 9.75″
1/2 Page Vert 3.5″ x 9.75″
1/2 page Horiz 7.25″ x 4.75″
1/3 Page Vert 2.25″ x 9.75″
1/3 Square 4.75″ x 4.75″
1/4 Page Vert 3.5″ x 4.75″
1/6 Page Vert 2.25″ x 4.75″
1/6 Page Horz 4.75″ x 2.25″


Priority Locations / Color

Four Color Back Page
Four Color Inside Covers
Front / Back

Mechanical Requirements:highlighter_green1

  Digital: (Requested Submission Method)

Platform: Macintosh or PC

  Programs: Illustrator 8.0 or higher, PhotoShop 6.0 or higher
  Acrobat PDF, Created with Print settings
  Drive format: CDR, CDRW
  Make sure all color images are saved as CYMK
  Include all fonts and images, TIFF’s, EPS’s, JPG’s, PNG’
  >Minimum Resolution: 300 DPI
  Please send large files through Dropbox.com. You can get a free account there that will handle any size file you need to send without zipping. You can also email files to ken@newlivingexpo.com

  Camera ready four color
  Film negatives: right reading/emulsion down. Include press match iris print for color checking.
  Halftone screen for color: 133 lines per inch.


Send Original Digital Files!

  Technical questions?
Call (415) 382-8300

All deadlines are February. 15th, 2018.
Email: ken@newlivingexpo.com.