With 100,000 printed and over 30,000 direct-mailed with 70,000 copies hand distributed throughout the Bay Area, your ad will be producing results over a full month before the Expo. Attendees preparing for the event will become familiar with your products or services, and even those who do not attend will have seen your ad in the Expo Program Guide as well.

Each of the expected 15,000+ attendees at the San Mateo New Living Expo utilizes the Program Guide during the Expo. Your ad will focus attention on your exhibit and/or presentation and will highlight your participation at the New Living Expo.

The Program Guide is often saved by the attendees as a valuable reference after the Expo. Your advertisement continues to work for you well after the event when you maximize your potential with an ad in the Expo Program Guide.

Demographic Data
Median Income: $60,900
Education: 88% have college degrees
Occupation: 70% professional/managerial
Median Age: 36
Female shoppers: 70%

70% shop in natural food stores and buy natural foods
74% buy vitamins
65% expressed interest in personal growth
60% use herbal products
51%  buy natural body care products
38% buy natural cosmetics
25% own a juicer or food processor

Payment must be received with artwork, by February 15th, 2018.

Advertising & Promotion Distribution Sites
Natural Foods Stores
Community Centers
Health Food Stores
Health Clubs
Fitness Centers
Coffee Houses
Special Events
Music Stores

Promotional Print Campaign
Posters 2,500     
Program Guides Printed 100,000     
Program Guides Mailed 30,000     

Extensive print advertising in regional and local publications
Comprehensive Radio and TV exposure prior to the Expo
Year-round Website promoting all Expo activities
Advance promotions featuring TV/Radio interviews and on-site coverage

Ad Sizes and Rates
Width x Height + Price     
Full Page 7.25″ x 9.75″ = $2295
1/2 Page Vert 3.5″ x 9.75″ = $1495
1/2 page Horiz 7.25″ x 4.75″ = $1495
1/3 Page Vert 2.25″ x 9.75″ = $1195
1/3 Square 4.75″ x 4.75″ = $1195
1/4 Page Vert 3.5″ x 4.75″ = $950
1/6 Page Vert 2.25″ x 4.75″ = $695
1/6 Page Horz 4.75″ x 2.25″ = $695

Priority Locations / Color    
Four Color Back Page = $3995
Four Color Inside Covers Front / Back = $3495

Mechanical Requirements
Digital: (Requested Submission Method)
Platform: Macintosh or PC
Programs: Acrobat PDF (preferred), Illustrator 8.0 or higher, PhotoShop 6.0 or higher – Press Ready CMYK – with an overall ink density should be 240%
Drive format: CDR, CDRW
Make sure all color images are saved as CYMK (with an overall ink density should be 240%)
Minimum Resolution: 300 DPI

Please send large files through 
You can get a free account there that will handle any size file you need to send without zipping. Share file with –

You can also email smaller files to

Send Original Digital Files!

Technical questions? Call (415) 382-8300

All deadlines are February 15th 2018