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Contact us today 415.382.8300


Advertising in the 4 color 64 page San Mateo New Living Expo Program Guide provides a unique opportunity to reach thousands of interested consumers before, during and after the Expo.

With 100,000 printed and over 30,000 direct-mailed with 70,000 copies hand distributed throughout the Bay Area, your ad will be producing results over a full month before the Expo. Attendees preparing for the event will become familiar with your products or services, and even those who do not attend will have seen your ad in the Expo Program Guide as well.

Each of the expected 15,000+ attendees at the San Mateo New Living Expo utilizes the Program Guide during the Expo. Your ad will focus attention on your exhibit and/or presentation and will highlight your participation at the New Living Expo.

The Program Guide is often saved by the attendees as a valuable reference after the Expo. Your advertisement continues to work for you well after the event when you maximize your potential with an ad in the Expo Program Guide.

Demographic Data

Median Income: $60,900
Education: 88% have college degrees
Occupation: 70% professional/managerial
Median Age: 36
Female shoppers: 70%

70% shop in natural food stores and buy natural foods
74% buy vitamins
65% expressed interest in personal growth
60% use herbal products
51%  buy natural body care products
38% buy natural cosmetics
25% own a juicer or food processor


Payment must be received with artwork, by February 15th, 2017.

Advertising & Promotion Distribution Sites

Foods Stores
Libraries Medical/Chiropractic
Health Food Stores Bookstores
Health Clubs Spas
Fitness Centers Coffee Houses
Special Events Music Stores
Cafes Universities

Promotional Print Campaign

Posters 2,500
Program Guides Printed 100,000
Program Guides Mailed 30,000


Extensive print advertising in regional and local publications
Comprehensive Radio and TV exposure prior to the Expo
Year-round Website promoting all Expo activities
Advance promotions featuring TV/Radio interviews and on-site coverage

Ad Sizes and Rates

Page Size Width x Height Price
Full Page 7.25″ x 9.75″
1/2 Page Vert 3.5″ x 9.75″
1/2 page Horiz 7.25″ x 4.75″
1/3 Page Vert 2.25″ x 9.75″
1/3 Square 4.75″ x 4.75″
1/4 Page Vert 3.5″ x 4.75″
1/6 Page Vert 2.25″ x 4.75″
1/6 Page Horz 4.75″ x 2.25″


Priority Locations / Color

Four Color Back Page
Four Color Inside Covers
Front / Back

Mechanical Requirements:highlighter_green1

Digital: (Requested Submission Method)

Platform: Macintosh or PC

Programs: Illustrator 8.0 or higher, PhotoShop 6.0 or higher
Acrobat PDF, Created with Print settings
Drive format: CDR, CDRW
Make sure all color images are saved as CYMK
Include all fonts and images, TIFF’s, EPS’s, JPG’s, PNG’
>Minimum Resolution: 300 DPI
Please send large files through Dropbox.com. You can get a free account there that will handle any size file you need to send without zipping. You can also email files to ken@newlivingexpo.com

Camera ready four color
Film negatives: right reading/emulsion down. Include press match iris print for color checking.
Halftone screen for color: 133 lines per inch.


Send Original Digital Files!

Technical questions? Call (415) 382-8300 All deadlines are
Feb. 15th, 2017.Email: ken@newlivingexpo.com.